ALR Events - Latest News

They say that mimicking product is the greatest flattery. ALR Industries has always prided itself on being a leader in innovation for performance-oriented supplementation. Of course, there are other highly creative and like-minded supplement manufacturers with whom we enjoy friendly competition, such as Gaspari Nutrition, Molecular Science, BSN and a few others whose good reputations precede them. Unfortunately, not all manufacturers have aspired to their level of quality and independence.

Many of you have enjoyed the profound effects of ALR Industries’ supplements, including our fat-loss support and energy product named Venom Hyperdrive 3.0™. I have to assume that some of you must like the Venom Hyperdrive 3.0™ since there have been times when we have had serious incidents of difficulty keeping up with production demands. The problem is that we also have been getting the wrong kind of unacceptable production help. It comes from at least one counterfeiter who opted to copy our “look” rather well, but not the contents or effects. Yup, we’ve been Hyper-Jacked! In short, buyer beware…and God help the poor guy if I can catch him. (Working on it…)

Here is a very embarrassing story that led to an early release of more than just a new look for our company.

We tour several hundred stores yearly to educate their sales staff on the unique aspects of our product line. Since we are not just another “Me-Too” company, this is necessary to update and educate for best results. As such, we have many cool opportunities to meet and talk with consumers as well. Unfortunately, there was one very unhappy consumer who had what she believed was a bottle of Venom Hyperdrive™ in her hand and she actually said to me, “Your Venom sucks.” (Not good. Geez!)
She then said that many of her friends told her how “wonderful” our products are and that the Venom Hyperdrive™ flat out rocks. As it turns out, this lady had a right to be pissed. The bottle in her hand was in fact not our product. The label was right but the lot number was printed with the label. You see, lot numbers are stamped into the label during production to validate where and when the product was made. They also smear when you rub your thumb across indented letters and numbers. (“Printed” numbers do not rub off so easily.) Then she added, “I can take a handful of those pills or just get the same energy from a cup of coffee.” (REALLY not good.)
Hmmm…obviously she has never tried the real Hyperdrive. Yes, there is a thief out there. However, don’t panic and run to your Venom Hyperdrive™ stash in fear. We have fixed the little thief for some time to come…

We now have brought in an amazing graphics specialist who not only does seriously cool designs with innovative looks, but who also truly understands the methods needed to beat counterfeiters. Our new labels do a great job of catching the feel of ALR Industries, of course. They also have a unique embossing that you can feel, which is done with a cool ink process that we can read under a special light. Beats the heck out of holograms, huh?
It also seems that using the name Venom Hyperdrive 3.0™ was a little confusing. Some called it “Venom” while others referred to it as “Hyperdrive.” I am speaking in the past tense since our new labels simply have Hyperdrive 3.0+™ on it, with the word Venom removed. Why? An error we made a few years ago was in naming our fat loss and energy line “Venom,” such as Venom Hyperdrive 3.0™ (our daytime formula), Venom Lean Dreams™ (our nighttime formula), etc. So, my apologies for the confusion at the time, and I hope the re-labeling makes it a little easier for you to get the right formula for the right time. (Yes, a few have taken Lean Dreams™ thinking it was Hyperdrive 3.0™ in the past, and then wondered why they wanted to sleep for several hours. Sorry about that.)
As a general rule in our industry, a new look means the product in the bottle is changed and usually for the worse. So of course, most expect that right? Rest assured that we at ALR Industries have kept the same exact original formula, increased the dosages of two main actives and then added 2 additional synergists to enhance mood, calorie utilization and metabolic rate. In short, we improved the fat loss, mood support, hunger suppression and energy aspects of our design. We're damn proud of the results users have reported, and naturally it means we are having even more trouble keeping up with demand - thank you all for enjoying our products - than ever before. Not a bad thing to have happen.

I personally have always hated the word “new and improved” in labeling and marketing practices. In truth, if a company is not always seeking to continuously improve their customer satisfaction then they accept mediocrity. Excellence requires that you always raise the bar for what is the new standard in excellence, IMO. So, please do not wait for some overhyped ad with “New And Improved” boldly printed in its content. We are simply doing what you pay us to do…our job. (Damn, I love my job!)

Thank you,
Author L. Rea